Roma 2

Marketing Asset Production

Introduction

The opportunity is to create a complete suite of premium photography, film and digital tools that captures both the quality of Roma 2 and the experience of being aboard her. A timeless Squarespace website will bring everything together, helping potential guests discover the yacht, explore the available charter options and take the next step towards booking.

Creative approach

The visual style will draw inspiration from classic luxury and fashion editorials, with the elegance and sophistication of a Vanity Fair shoot.

Rather than simply documenting the rooms and features, we will tell the story of a day aboard Roma 2: from peaceful mornings and open-water cruising through to swimming, entertaining and dining beneath the evening sky.

The imagery will balance:

• Classic elegance and craftsmanship

• Comfort and understated luxury

• Beautiful Greek locations

• The practical experience of staying aboard

• Authentic moments shared with friends and family

• Roma 2’s ability to move effortlessly between secluded bays and vibrant ports

Proposed production

The production will be led by Ben Elliott alongside skilled creative filmmaker Max Broadbent, giving us the capacity to capture photography, film and aerial footage simultaneously.

The proposed trip includes travel to and from Greece, two principal production days and an additional flexible day. This gives us protection against weather, operational delays or changing light, while also allowing time to capture anything that may have been missed.

A detailed shooting plan will be developed with the owner and crew beforehand, including locations, yacht movements, table settings, guest participation, wardrobe and the best times for morning and evening light.

Photography

We will create a premium image library covering:

• Roma 2 cruising through open water

• Aerial views of the yacht in dramatic Greek locations

• The yacht at anchor in secluded bays

• Swim stops and time spent in the water

• Roma 2 arriving in and moored alongside port

• Exterior areas at dawn, daytime, sunset and night

• Fully dressed dining and entertaining spaces

• Interior cabins, living areas and practical facilities

• Architectural details, materials and classic features

• Lifestyle photography featuring guests enjoying the yacht

• Clean versions of key scenes without guests

• Crew and hospitality moments where appropriate

The final images will be professionally edited in a refined, consistent style suitable for websites, charter listings, brochures, PR and social media.

Hero film

A cinematic hero film will introduce Roma 2 as an aspirational Greek charter experience.

The film will combine drone footage, beautifully composed onboard sequences, lifestyle moments and changing light throughout the day. It will be designed to create an emotional response and leave viewers wanting to experience Roma 2 for themselves.

Proposed duration: approximately 60–90 seconds.

Yacht tour film

A separate film will clearly introduce the layout, facilities and practical experience of the yacht.

This could feature a presenter or model naturally moving through the vessel without spoken dialogue, helping viewers understand how the spaces connect. Alternatively, the tour can be created through carefully controlled camera movements and wide views of each area.

Proposed duration: approximately 2–3 minutes.

Social media content

The principal films will also be adapted into a selection of short vertical edits for Instagram, advertising and other digital channels. These will provide concise, visually engaging introductions to Roma 2 and help direct potential guests towards the website or booking enquiry.

Deliverables

The completed package will include:

• A curated collection of approximately 60–80 edited photographs

• One 60–90 second cinematic hero film

• One 2–3 minute yacht tour film

• Three short vertical promotional films

• A mixture of aerial, exterior, interior and lifestyle content

• High-resolution files for print and web-optimised versions for digital use

• Licensed music for the completed films

• Creative planning, shot development and production coordination

Investment

ElementInvestmentCreative direction, planning and production preparation£600Two-person photography and film production in Greece£6,000Photography selection and professional editing£900Cinematic hero film production and edit£1,800Yacht tour film production and edit£900Three vertical promotional edits£600Total creative investment£10,800

Travel, accommodation, local transport, baggage, meals and any specialist location or marine costs are not included and would be agreed in advance.

The proposal assumes that the owner will provide access to Roma 2, the required crew, fuel and yacht movements during production. Any models or additional guests can be arranged separately or provided by the owner.

Timeline

Pre-production would begin approximately four weeks before filming. The initial edited photography would be delivered within three weeks of the shoot, with the completed films delivered within approximately four to six weeks.

Squarespace website

A timeless and elegant Squarespace website will be designed and built around the new photography and film.

The website will combine the atmosphere of a premium fashion editorial with a clear and practical booking journey. Potential guests will be able to explore Roma 2, understand the different charter possibilities and submit an enquiry tailored to their requirements.

The website will include:

• A cinematic homepage introducing Roma 2

• The story, character and recent refurbishment of the yacht

• Accommodation, facilities and specifications

• Interactive image galleries

• Embedded hero and yacht-tour films

• Day-charter information and enquiries

• Week-charter information and enquiries

• Bespoke and custom-charter enquiries

• Destinations, suggested routes and experiences

• Information about the crew and onboard hospitality

• Frequently asked questions

• Clear availability and booking-enquiry sections

• Mobile-responsive design

• Basic search-engine optimisation

• Connection to the yacht’s domain and relevant analytics

• Training for the owner or booking team to manage enquiries and update content

The site will be structured so it can support direct enquiries, broker referrals and future marketing campaigns. Where live pricing or instant availability is not appropriate, the booking process will feel personal and exclusive, guiding guests towards a tailored conversation.

Revised investment

ElementInvestmentCreative direction, planning and production preparation£600

Two-person photography and film production in Greece£6,000

Photography selection and professional editing£900

Cinematic hero film production and edit£1,800

Yacht tour film production and edit£900

Three vertical promotional edits£600

Squarespace website design and development£2,000T

otal creative investment£12,800

Squarespace subscription fees, domain costs, specialist booking software and payment-processing fees are not included. If Roma 2 requires live availability and online payments rather than a tailored enquiry process, this can be scoped once the preferred booking system is confirmed.